AT&T is making big changes to its fiber internet lineup, eliminating its lowest-priced plan and simplifying the number of speed tiers. Beginning June 7, AT&T reduces its fiber offerings from six plans to four, removing the 100 Mbps and 2 Gbps tiers while shifting customers toward faster speeds and bundled savings.
What’s changing?
Currently AT&T Fiber customers choose from six speed tiers: 100 Mbps, 300 Mbps, 500 Mbps, 1 Gbps, 2 Gbps, and 5 Gbps. Starting June 7, new customers have four options: 300 Mbps, 500 Mbps, 1 Gbps, and 5 Gbps. The biggest change is the removal of the 100 Mbps plan, AT&T’s traditional entry-level offering.
Faster speeds, higher starting price
Instead of starting at 100 Mbps, the new entry-level plan begins at 300 Mbps — three times the download speed, and more than enough for streaming, gaming, video calls, and smart home devices. But the entry point is getting more expensive: the new 300 Mbps plan starts at $50/mo after discounts, versus the current $40 for 100 Mbps. More speed for the money — but budget-conscious households may not see a clear win.
Bundling becomes a bigger part of the strategy
- 300 Mbps: $35/mo with an eligible wireless bundle
- 500 Mbps: $50/mo
- 1 Gbps: $60/mo
- 5 Gbps: $100/mo
The pricing structure makes it clear AT&T is encouraging customers to keep more services under one roof — a churn-reduction strategy that’s become common across the industry.
Is 300 Mbps enough?
For most households, yes: multiple 4K streams, online gaming, remote work, video conferencing, and smart home devices all fit comfortably. Power users and large households may still benefit from gigabit speeds, but the average household rarely uses a full 1 Gbps consistently.
What this means for AT&T customers
The new lineup delivers faster entry-level speeds and a simpler selection, but removes the most affordable option. The biggest winners are existing AT&T wireless customers, whose bundle discounts significantly cut monthly costs while unlocking faster fiber speeds.
Jean Gilles has researched personal finance, consumer technology, and wireless pricing for over a decade. He founded ShopCellPlans in 2019 and writes every review on the site.
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