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Carrier News 2 min read

Customers Rate Smaller Carriers Above the Big Three

Three separate 2026 surveys put MVNOs like Consumer Cellular and Mint Mobile ahead of AT&T, T-Mobile and Verizon. They run on the same towers, so the gap comes down to price and service.

Jean Gilles
Founder & Lead Analyst, ShopCellPlans
Published October 1, 2026
Updated October 1, 2026
MVNOs rent space on the big three's networks.

CNET published its reader survey on September 30, 2026 under the headline that its readers trust smaller carriers more than the major networks, with MVNOs scoring higher in many categories. It's the third survey this year to land in the same place.

Key takeaways
J.D. Power's 2026 study scored Consumer Cellular 720 and Mint Mobile 711, above T-Mobile's 636.
The ACSI scored value MVNOs 79 against 76 for network operators.
CNET's September 2026 reader survey also favored MVNOs in many categories.
MVNOs share the big three's towers but usually have lower data priority.

What the surveys found

SurveyResult
J.D. Power 2026, Volume 2 (57,339 customers)Consumer Cellular 720 and Mint Mobile 711, against 636 for T-Mobile, the top-rated network operator for postpaid
ACSI 2026Value MVNOs scored 79 and full-service MVNOs 77, against 76 for network operators as a group
CNET People's Picks, September 2026Readers rated MVNOs higher than AT&T, T-Mobile and Verizon in many categories
J.D. Power scores are out of 1,000; ACSI scores are out of 100.

Why smaller carriers score higher

MVNOs use the same towers as Verizon, AT&T or T-Mobile, so coverage is the same as the network they rent from. The difference shows up in price and in how customers are treated. Most MVNOs cost less and have fewer fees, which lifts the value scores these surveys weigh heavily.

What the scores don't capture

Most MVNO plans have lower data priority than the host network's own customers, so speeds can drop on a busy tower. They also tend to have fewer phone deals and perks. If you stream a lot in crowded places, or want a free phone with a new line, a big-three plan can still be the better fit.

Find the network your carrier runs on

Which MVNOs use Verizon, AT&T and T-Mobile.

See the network map →

Frequently asked questions

Which carrier has the highest customer satisfaction in 2026? +
In J.D. Power's 2026 study, Consumer Cellular scored highest with 720, followed by Mint Mobile at 711.
Do MVNOs have worse coverage? +
No. They use the same towers as the network they rent from. Data can be slower on busy towers because most MVNO plans have lower priority.

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Jean Gilles
About the author

Jean Gilles has researched personal finance, consumer technology, and wireless pricing for over a decade. He founded ShopCellPlans in 2019 and writes every review on the site.

#MVNO #Customer satisfaction
Independent since 2019 · No paid placement, ever Prices re-checked weekly
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