AT&T owns both of these. AT&T Prepaid is the carrier selling directly without a contract; Cricket is the brand it bought in 2014 and runs as a separate budget carrier. Both ride AT&T's towers, so the usual comparison question — whose coverage is better where I live — has the same answer for each. What actually separates them is how they price, what they withhold, and one speed cap most people don't notice until after they've signed up.
Compare the prices properly
Cricket includes taxes and fees in its advertised price. AT&T Prepaid doesn't — expect roughly 8 to 15% on top. That closes a gap the sticker prices exaggerate, so the honest comparison is all-in:
- AT&T Prepaid Unlimited — $25/mo, online signup only, so about $27 to $29 once taxes land.
- Cricket Select Unlimited — $35/mo with AutoPay, taxes included, so $35 is the bill. First month is $40.
- Cricket Sensible — $30/mo for 10GB, taxes included, first month $35.
- AT&T Prepaid Unlimited Ultra — $60/mo plus taxes, so nearer $65 to $69.
- Cricket Supreme Unlimited — $60/mo, or $55 effective with AutoPay from month two, taxes included.
So AT&T Prepaid is still cheaper at the entry point even after tax, by roughly $6 to $8 a month. At the top tier Cricket is cheaper, and by more than it looks — $55 all-in against something closer to $67.
The $25 plan caps your speed at 3 Mbps
This is the part worth reading twice. AT&T Prepaid's $25 unlimited plan delivers 30GB at up to 3 Mbps, then drops to 1.5 Mbps. That is not deprioritization, which only bites when a tower is busy — it is a fixed ceiling that applies all the time, on an empty network at 3am.
Three megabits is enough for SD video, maps, messaging and music. It is not enough for a large app update, a video call that holds up, or anything that feels like a modern connection. Cricket Select at $35 has no hard cap; it is unlimited and deprioritized, which means it can be much faster than 3 Mbps most of the time and slower than it occasionally. For a lot of people that trade is worth the extra $6.
Hotspot is where they genuinely split
- AT&T Prepaid $25 and $35 — no hotspot at all.
- Cricket Sensible $30 — none, and not available as an add-on.
- Cricket Select $35 — none included; a paid add-on.
- AT&T Prepaid 12-month — 10GB.
- AT&T Prepaid Ultra $60 — 30GB.
- Cricket Supreme $60 — 50GB, the most in either lineup.
If you tether at all, the cheap tiers on both sides are out. Above that, Cricket Supreme gives you 50GB for $55 all-in while AT&T's Ultra gives you 30GB for about $67 — but Ultra's phone data is unlimited premium that never slows on usage, which Supreme's isn't. More hotspot on Cricket, better phone data on AT&T.
Travelling to Mexico or Canada favours AT&T Prepaid
AT&T Prepaid includes 25GB of data in Mexico and Canada on most tiers, and the 12-month plan carries unlimited talk and text plus 16GB there. Cricket includes Mexico and Canada only on Supreme, its $60 tier — Sensible and Select cover calls and texts from the US only. If you cross either border with any regularity, that difference is larger than the price gap.
AT&T Prepaid also includes unlimited international texting to 230+ countries on its tiers, and Ultra adds 500 minutes of calling to 30+ countries. Cricket's international texting is limited to Supreme, which covers 200+ countries.
For a family, Cricket wins outright
Cricket Select is four lines for $100 a month, taxes included — $25 per line for unlimited on AT&T's network, which is among the cheapest four-line prices anywhere. One catch: Select is available to new lines only, so existing Cricket customers can't move onto it.
Which to pick
- Pay a year at once and want the best value — AT&T Prepaid 12-month, $240.
- One line, light use, cheapest possible month to month — AT&T Prepaid $25, if 3 Mbps is genuinely enough.
- One line and you want it to feel fast — Cricket Select $35, taxes included, no speed cap.
- Three or four lines — Cricket Select, $100 for four.
- You tether a lot — Cricket Supreme, 50GB for $55 effective.
- You want data that never slows — AT&T Prepaid Ultra.
- You cross into Mexico or Canada — AT&T Prepaid, at almost any tier.
One practical note on signup: AT&T Prepaid's $25 rate is online only, so walking into a store gets you a different price. Cricket has thousands of stores but charges $25 to activate in one, which cancels most of a month's saving — activate online on either side.
Native AT&T coverage without a contract or credit check, and the 12-month plan is the cheapest real value in the lineup.
See AT&T Prepaid plans →The advertised price is the bill, four lines run $100, and Supreme carries the biggest hotspot on either side.
See Cricket plans →
Jean Gilles has researched personal finance, consumer technology, and wireless pricing for over a decade. He founded ShopCellPlans in 2019 and writes every review on the site.
Frequently asked questions
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