AT&T has cut the single-line price of three of its four postpaid tiers. Elite 2.0 fell from $110 to $90, Premium 2.0 from $90 to $70, and Extra 2.0 from $70 to $60. Value 2.0 is unchanged at $50. Every four-line rate stayed exactly where it was. The effect is a ladder that used to climb in $20 steps and now climbs in $10 steps, which changes the upgrade maths on every tier.
The new pricing
| Plan | Was (1 line) | Now (1 line) | With AutoPay | 4 lines |
|---|---|---|---|---|
| Elite 2.0 | $110 | $90 | $80 | $70/line |
| Premium 2.0 | $90 | $70 | $60 | $50/line |
| Extra 2.0 | $70 | $60 | $50 | $40/line |
| Value 2.0 | $50 | $50 | $40 | $30/line |
Prices exclude taxes and fees. The $10 per-line discount starts within two bills and requires paperless billing plus AutoPay funded by a bank account or the AT&T Points Plus Card from Citi. Paying by debit card halves it to $5, and paying by an ordinary credit card forfeits it.
Why the asymmetry matters
A single line on Elite used to cost $40 more than a single line on Extra. It now costs $30 more. Premium used to sit $20 above Extra and now sits $10 above it. For one person choosing a tier, the case for moving up has improved at every rung, and Premium in particular — truly unlimited priority data, a 100GB hotspot, 4K streaming — is now $10 a month above a tier that caps high-speed data at 100GB and streams in standard definition.
For a family of four, nothing changed. The per-line rates are identical to what they were, so the $20 gaps remain: $70, $50, $40, $30. A household weighing Premium against Extra is still deciding about $10 per line per month, or $480 over a two-year device cycle.
What the tiers include
| Elite 2.0 | Premium 2.0 | Extra 2.0 | Value 2.0 | |
|---|---|---|---|---|
| High-speed data | Unlimited | Unlimited | 100GB | 5GB |
| Hotspot | 250GB | 100GB | 50GB | 3GB |
| Video | 4K UHD | 4K UHD | Standard definition | Standard definition |
| Tablet / watch line | One of each included | 50% off one, else $7/mo | $7/mo separately | Not available |
| International | 20GB in 210+ destinations, plus 20 Latin American countries | 20 Latin American countries | US, Canada, Mexico | US, Canada, Mexico |
How it lands against Verizon and T-Mobile
Elite at $80 with AutoPay is now below Verizon Unlimited Ultimate at $95 and T-Mobile Experience Beyond at $100. Elite's 250GB hotspot matches Beyond's and trails only Ultimate, which is uncapped after 200GB of premium data. That is a stronger position than AT&T's flagship held a month ago, and it is worth knowing before renewing elsewhere.
Two other AT&T changes are worth noting alongside this. The 55+ plan runs $65 a month, dropping to $55 per line at two lines. And AT&T lists a 4GB plan at $58 falling to $40 per line at four lines, which sits outside the Unlimited Your Way lineup entirely.
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Jean Gilles has researched personal finance, consumer technology, and wireless pricing for over a decade. He founded ShopCellPlans in 2019 and writes every review on the site.
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